Sydney-based Magneto IT Solutions is expanding its Shopify Plus migration and multi-market ecommerce services as Australian retailers and B2B businesses look to replace legacy platforms with more scalable systems that support international growth.
The expansion comes as businesses face growing pressure to modernise their ecommerce infrastructure, driven by rising maintenance costs, security and compliance requirements, and opportunities to expand into Southeast Asian markets including Singapore, Malaysia and Indonesia.
According to Magneto IT Solutions, legacy self-hosted platforms can make international expansion more complex, requiring businesses to manage separate storefronts, currencies, tax structures and payment systems across multiple markets.
Shopify Plus offers an alternative through its Shopify Markets functionality, which allows retailers to manage regional pricing, currencies, languages and checkout experiences through a centralised platform.
Bhumi Patel, Client Partner at Magneto IT Solutions, said businesses should consider their longer-term growth plans when migrating to new ecommerce platforms.
“The multi-market opportunity is real for Australian retailers, but legacy infrastructure is a constraint rather than an enabler,” Patel said. “The brands getting the most out of this transition are using it to rearchitect for where they’re going, not where they’ve been.”
The company identified international SEO, B2B and wholesale configurations, localised payment options and accurate data migration as key considerations for retailers transitioning to new platforms.
Magneto IT Solutions said businesses that plan their migrations carefully will be better positioned to maintain existing ecommerce performance while expanding into new international markets.
